Losing Buyers to Competitors With Websites
Rajasthan Fabtex had built a solid reputation over 25 years through word-of-mouth and trade fairs, but had no website at all. Prospective buyers researching suppliers online couldn't find them, and several enquiries were going straight to competitors who simply looked more credible on Google.
Their goals were simple but urgent: get a professional online presence live fast, make it easy for B2B buyers to see their product catalogue and certifications, and start showing up in local search results.
- No website — enquiries relied entirely on referrals
- Invisible on Google for relevant product searches
- No way to showcase catalogue or certifications digitally
What We Actually Did
The same four-step process we run for every client, applied to a manufacturing business with zero digital footprint.
Discover
Audited competitors' websites and mapped the exact product categories and certifications buyers search for.
Strategise
Planned an 8-page site: home, about, product catalogue, certifications, and a direct enquiry form.
Execute
Designed and built a fast, mobile-first site with on-page SEO baked in from day one, live in 14 days.
Optimise
Tracked enquiry-form submissions and refined page content monthly based on real search queries.
From Invisible to Their Top Lead Source
40+
Qualified enquiries per month via the website contact form
3.2x
Increase in organic search traffic within 4 months
Page 1
Ranking for 12 core product + location search terms
14 Days
From kickoff call to a fully live, indexed website
We didn't even know what we were missing. Within the first two months of going live, we had buyers from outside Rajasthan finding us on Google and reaching out directly — something that had never happened before in 25 years of business.